FASHION MICAM MILANO OPINION
Digital fairs will have to evolve
And they will do so in tandem with physical events
Opinion
FASHION MICAM MILANO OPINION
Off to the digital fairs!
American buyer Daniel Hanig’s opinion
CULTURE OPINION SUSTAINABILITY
The sustainability culture (also) starts with materials
Natural or recycled? How can we become more sustainable? What are the most interesting innovations? Anna Pellizzari from Materially provides the answers
CULTURE OPINION SUSTAINABILITY
All that glitters is not always sustainable
There is a lot of confusion about the issue of sustainability, with more than 500 ecolabels and few common guidelines. We talk to Federico Brugnoli to cast some light on the matter
CULTURE OPINION
Glocal and digital, Cercal’s formula to attract young people
Riccardo Sciutto, the new president of the Institute, is accelerating on social media to push the footwear tradition forward
CULTURE OPINION
Products and influencers: (always) a winning combination?
Social media celebrities, and mega, macro and micro-influencers are a go, but only if there’s a common understanding with the brand and their values
CULTURE OPINION
How much do we live and choose our clothes online?
Don’t just think about it: go digital. Loads of brands are doing it, on the social networks. There are plenty of examples in footwear, too
CULTURE OPINION
The colours of the rainbow
Red, orange, yellow, green and blue are the shades to wear when we will be able to go back to the “new” normal
CULTURE OPINION
The Made-in-Italy alphabet in a video
The essence of “made-in-Italy” captured in 25 words
