The latest step in the adidas - Prada partnership
[On the cover: A+P Luna Rossa 21_white_campaign]
Design and innovation seamlessly combine yet again in the new project A+P Luna Rossa 21, by the partnership, currently a work in progress, between Prada and adidas. This time the German colossus has contaminated footwear by the Italian house; Prada reinterpreted the adidas Superstar sneaker on occasion of the previous collaboration. These deck shoes for the Luna Rossa Prada Pirelli Team are inspired by the design of the new vessel AC75 Luna Rossa as well as iconic Prada and adidas sneakers of the past. This footwear provides excellent technology paired with an ecological conscience: the upper is made from recycled Primegreen material with an outer lining made of hydrophobic e-TPU that prevents water from entering the shoe. An Eva blend tongue, a perforated synthetic suede midsole and an enveloping sole are other ingredients of these sneakers, that will also be available for consumers in a more lifestyle version. They will be on sale in white as of 9th December at Prada boutiques, adidas flagship stores, selected stores around the world and on respective e-commerce websites.