Pantofola d’Oro pays homage to Rome, Florence, Milan, and Ascoli Piceno
Footwear as a cultural manifesto, a blank canvas on which to spread messages and images related to the art and beauty of Italian cities. Thus, Pantofola d’Oro – the historic brand born in 1886 which originally made football shoes, to later also produce leisure footwear – decided to pay homage to Italian cities rich in history, dedicating a capsule collection to Rome, Florence, and Milan. At Pitti Uomo, some sneaker models were presented for next spring/summer 2023, characterised by prints of the monuments that identify these cities. A perfect combination of brand heritage and the charm of the Bel Paese. The project was born together with the Ascoli artist Daniele Luciani, aka “Pako”, with whom the brand has created two lines dedicated to the aforementioned cities, together with Ascoli Piceno, where Pantofola d’Oro is headquartered. The lines on which they worked are football shoes, in the case of the Lazzarini model, and leisure shoes, in the case of the Foro Italico model, both of which have calfskin uppers.