Umberto De Marco designs sneakers with a low environmental impact
One day — hopefully in the not too distant future — we will consider it perfectly normal for companies to create their products following the highest standards of environmental sustainability, blending growth and innovation with the utmost respect for our ecosystem.
Until then, the few (yet fortunately growing) companies that decide to invest on minimising their impact on nature should be given full support, especially if their products are of as high a quality as those of Yatay.
Established just over two years ago by entrepreneur Umberto De Marco, Yatay – which takes its name from the palm tree, Butia Yatay – was launched in January 2019 at the 95th Pitti Immagine Uomo with a collection of sneakers. The brand was then selected in February as one of the emerging labels that will be taking part in the prestigious Vogue Talents contest.
The project has its roots in another company, Coronet, which, with Mr De Marco as its current-day President, has been producing ecological materials for more than 50 years.
Indeed, it is Coronet that provides Yatay with its uppers in vegan leather, dyed using non-toxic colours, while all the other parts of the footwear, which are either recycled or of plant origin, are supplied by other specialised Italian companies.
The resulting footwear is entirely handmade in Italy, ecological, and almost completely biodegradable. Moreover, the brand has made a number of smart choices, such as that of using packaging obtained by recycling plastic bottles, of basing its website and e-commerce on an energy efficient server, and of committing to planting a tree in a deforested area, in collaboration with onetreeplanted, for every pair of shoes sold.
The environment approves, and so, it would seem, do worldwide celebrities like Brian May and Benedict Cumberbatch.