International designers and Made in Italy production define the new sneaker brand.

Oranges, yellows, reds and blues colour the sky at sunrise and sunset, when the sun is below the horizon.
Known as the “blue hour”, this special time of the day has been the source of inspiration for photographs, songs, novels, films – and now shoes.

The light at twilight provides the inspiration for the brand HOUROFBLUE©, shortened to HOB, which was founded in 2017 by a group of international designers who were moved by an archive of old Japanese designs and street culture in the early 1990s in New York and Los Angeles.
Produced in the Riviera del Brenta, the brand features essential lines and a simple logo. The debut collection for spring/summer 2020 showcases sneakers combining funky coloured recycled plastic inserts with the highest quality materials, enhanced with details reminiscent of basketball sneakers and the light athletic shoes worn in American colleges.