The Pollini shoe brand’s most distinctive feature is its ability to be stylistically innovative while at the same time maintaining the artisanal values on which it was founded. According to research conducted by ICM Advisors – “Fashion, Food, Furniture Brands. The value of the brands of the 3Fs” – it is this that makes the brand an example of Italian ‘excellence’ in the fashion sector. In recognition of this, in the course of the Save the Brand 2018 event organized by LC Publishing Group and held at the Four Seasons Hotel in Milan on 27 November, the Pollini company in the person of its managing director Marco Piazzi was presented with the “Product Innovation” award.