The new brand debuts online with mini capsule collections inspired by different themes.

by Flavia Colli Franzone

Hollywood glamour, Mexican heritage and Italian know-how are the ingredients of new brand Mia Becar. Designed in Los Angeles, produced in Italy and embellished with artisanal details like bows and roses created from pearls, made by a community of Mexican women. Though now living in Los Angeles, designer of the brand, Betsy Gonzalez, was born in Guadalajara and wants to pay tribute to her country, pursuing the mission of the foundation created with her baseball player husband, Adrian Gonzalez, which supports health and educational initiatives for disadvantaged young people. Together with Carolina Lujan she founded Mia Becar (combining the initials of their names), after completing a master’s degree at Arsutoria School in Milan in 2017. The decision was made to produce the shoes in Vigevano, where the traditional Lombardy know-how shines through in the impeccable production and accurate details. The designer personally oversees production during her frequent visits to the shoe factory.

Betsy Gonzales e Carolina Lujan

Betsy Gonzalez and Carolina Lujan

During my many trips around the world”, explained Betsy, “I saw that artisanship is a constant in many professions and that it stems from a passion and a love for the product. The same is true for me: I have always been fascinated by the complexity of shoes”. 

The brand, which is debuting online with a series of capsule collections sold “in season” are inspired by a number of topics paying homage to Italian style, architecture and Mexican heritage. Bows, embroidery, crystals, fringes and roses characterise the sandals, sling-backs, pumps, mules and booties, incomparable models which are updated on a monthly basis in accordance with Betsy Gonzalez’ creative whims.