Jacob Cohën launches made-to-order sneakers.
Jeans and perfectly fitting clothing embellished with detailing, finishes and hand stitching simply have to be accompanied by shoes that have been just as meticulously designed and finished.
Shoes are one of the highlights of the new Jacob Cohën project that will be presented during Pitti Uomo at Palazzo Gondi, alongside a limited-edition collection of exquisite candles. The focus here isn’t on creating a total look, but rather a total lifestyle; the precise intention of president of the brand, Jennifer Tommasi Bardelle, who took the reins from her late husband Nicola, founder of Jacob Cohën, after his premature death in 2012.
In Florence, the concept “From heritage to the future” will come to life with a journey through installations, videos, sounds and fragrances that demonstrate the appeal of tailor-made shoes and candles.
The sneakers, produced in the Marche region of Italy, are crafted from high-quality calf hair from producer Dolmen and feature palladium rivets and hand-crafted finishes. The shoes are displayed in a concept box, a reminiscence of a coffer where you’d keep all your most precious items. Made of blue tumbled leather with a brass logo closure, the box contains all the elements required for personalisation: sparkling, golden, palladium and ruthenium rivets, logo zip pulls, contrasting laces and ten different types of sole.
Personalisation also takes place in-store, like in the flagship store on via della Spiga in Milan, opened last May and expressing the values of quality, uniqueness and research that make the brand absolutely unique.