The s/s 2020 collection comes to life in a live performance.
Not everybody knows that shoe production – whether it be industrial or artisanal – is a complicated process involving countless phases. To demonstrate the added value of its men’s shoes, during Fashion Week this June, Fragiacomo hosted a master shoemaker in its showroom and Milan store to demonstrate some of the manual phases involved in making a “Goodyear”.
“It’s a way of showing our heritage which dates back to 1956,” said CEO Federico Pozzi Chiesa, who has injected new life into the brand since acquiring it in 2010 with his brother Massimo. The details and leathers of the carry over models are being reviewed. For example, in s/s 2020 we used shark skin, which is hard to work with and can only be used for small productions. We also introduced tone-on-tone and contrasting stitching. Oxford shoes are made in the “Goodyear” construction and monk-strap versions, while the soft nappa loafer features contemporary lines and excellent comfort.”
The men’s collection is produced in the Marche and Veneto regions, while women’s collection is made in Parabiago.