Vital, vibrant, and warm: the Pantone choice for ‘colour of the year’ is perfect even for footwear

[On cover: Elisabetta Franchi]

Coral is an exceptional form of life. Not only because it resembles a plant and instead is an animal, but also because it looks like a single organism when in reality is formed by a huge number of individual elements, living in colonies, closely connected to each other and seriously threatened by the exploitation of seas and oceans and by climate change.

The comparison with our societies and with the mayhem that environmental disruption could cause is clear. It is no coincidence that Pantone, the world’s leading authority in the field of colour identification and classification, has chosen Living Coral as the colour of the year for 2019.

Since 2000, when the American company started selecting the ‘colour of the year’, the choice has always been driven by an attempt to embody the spirit of the time and, simultaneously, to launch a message of hope.

Coral, a very fragile organism that is at serious risk due to water pollution, also represents the vitality of the marine world. It is not accidental that the shade is called Living Coral.

According to Leatrice Eiseman, the executive director of the Pantone Color Institute, Living Coral is also a colour capable of uniting the two worlds in which we are immersed, the natural and the digital worlds. It is a bright, warm colour, which also refers to the 50s and 60s and to a simpler life.


Capable of “humanising” what is incorporeal, like images on social media, Living Coral is also very adaptable in terms of interior design and fashion, adapting to multiple combinations and perfectly matching many shades of leather, as shown by the gallery that follows, which we have created inspired by the colour of the year.

“Coral has the beauty of the rose, the colour of blood, the clarity of a crystal, the heat of fire,” once wrote Vittorio Giovanni Rossi, a Genoese journalist and writer, as well as a seafarer. There are many types of coral and even more shades that it can take, from the most pale to the most intense, depending on the type, the area, the growth stage. In the same way the shoes we have chosen, all different but united by the fact that they belong to the same “species”, that of ‘Made in Italy’.